Evaluation Scale- this is a way to objectively analyze where a horse or student is at in their journey. What I’m sharing with you here is a system for more clearly communicating standards and results as well as conducting evaluations. Ultimately by creating a standard scoring system- this backs up the standards in which you have for your program and does so in a quantifiable way that can be understood by other people. How do I know my system works? The ultimate test for me with something like this is: “Does it work for me? AND is it able to be used by other people aka my students, employees, followers etc?” If something only works for me then its not scalable and an evaluation system like this needs to work for you and them so that way others can adopt it, use it and gain value from your system. So what can it be used for?? This can be used for in the moment feedback to know where they are now based on your standards. To track daily/weekly/monthly progress during training or lesson sessions To create requirements/benchmarks that must be achieved before _____ Leaving training Selling a horse Moving to the next stage of training Moving up in difficulty for a lesson student What makes a system like this successful? Your system should be: Simple Balanced Thorough Easy to understand to the general public Steps: 1- Decide the specific things you will be evaluating. 2- Determine scale at which you will be grading on. 3- Determine within each specific area you are evaluating what the standard is for each particular bench mark in your grading scale. 4- Put to use. When creating a system you’ll be ‘forced’ to define what makes something terrible/poor, what makes that same thing average and also what makes that same thing GREAT. Defining these things gives yourself and others straight forward guidelines to be able to accurately use your scoring system. Tip when figuring out this piece: I start with the WORST (lowest score) and the BEST (highest score) definitions/examples. Then I work inward from there defining the difference between what is GREAT versus what is GOOD versus what is FAIR. Our Scale: works from -3 to +3. -3 being worst/couldn't get any more terrible. +3 being couldn’t get any better. REMEMBER - This is a scale that should be attainable for your students/horses. Black belt mastery example - once you learn the process, you can go through it again with a more well-defined perspective and begin working on the nuances. When utilizing this with Training Horses we’ve used this on a daily basis for our own record keeping but then uploaded weekly averages for progress reports for clients to see. This can showcase an upward trend in training without them freaking out about a horse potentially having a ‘bad’/off day sometime during the week.
Paid Ads Resource Two Main Results with Paid Ads: - Generate Leads (people interested in your service like training, massage, lessons, etc OR even in an upcoming offer) - Generate Sales (e-commerce items like courses, membership, downloads, products) **You DO NOT want to use other features facebook offers like video views, clicks, wide audience reach, etc. as those features do not bring people that actually take action which gets you the results you're after when running ads** **STAY AWAY FROM THE BOOST BUTTON- always use the Facebook Ads Manager dashboard** Targeting the right Audience: Creating a LOOKALIKE audiences allows you to take your existing audience and target people just like them. This is like taking your dream clients/avatars and telling the facebook machine- bring me more people just like them! Two ways to use your existing audience: 1) use your EMAIL list to create a lookalike audience around those people 2) use your FACEBOOK audience which has been most recently engaged to create a lookalike audience around those people Option #1: Using Your Email List To use your email list to create a successful lookalike audience within facebook you want AT LEAST 500 people on your email list. If you have a 1000+ facebook can really create a powerful lookalike audience for you. The more info you can give facebook (names, emails, phone numbers, addresses) the more accurately it can identify the right people and then find people just like them that would be interested in whatever you are offering. This is the #1 option because these are people that have taken action in some way- opted in for a lead magnet previously, purchased from you before, etc which means these people are active and are most likely to take action. That characteristic of most likely to take action is important because when you create a lookalike audience around those people facebook then will make sure they find other people that are also most likely to do the same. Option #2: Using your Engaged Facebook Community This is your next best option if you dont have a large enough email list yet. You can tell facebook to create a lookalike audience based on the engaged followers you have on your facebook business page.